So, you are in the process of designing your first site. It may sound like a daunting task, especially when you have no prior experience doing it. But fret not, here are some useful tips to help you create a pleasing design without sweating too much along the way.
Identify Your Goal
First of all, you undoubtedly need to identify your target goal. There’s no point in creating a site which has no goal. If it’s your goal to attain 100000 visits a month after six months, you’ll know where to work hard to reach your goal. If it’s your goal to create a $10000 a month income selling products online, you’ll need another strategy. Different goals demand varied strategies. That’s why it’s important to be clear from the beginning.
Identify Your Audience
Depending on the first step, you’ll need to reach out to a certain target audience. For example, if you are offering beauty products, your target audience is probably women from age 16 to 35. If you are selling luxury watches, your target audience will be different, probably men at a higher age range. Each target audience has different behaviour and buying habits, so by targeting the right audience, you are really already one step ahead in the game.
Measure Your Results
Don’t set goals without measuring your results. You will be launching various campaigns to reach your goal, and it’s important to measure the campaigns’ results carefully. There will be a lot of wasted money, energy, and time if you don’t. By keeping track of your campaigns, you know where you need to improve, as well as where your winners are.
Maintain a Coherent Brand Image
It’s natural to want to try as many nouveau designs as possible, but you only have one web property at your disposal. Don’t bloat up your site with irrelevant content which only serves to slow your loading time down. Make sure to create a mockup design beforehand and try to stick to it.
One Step at a Time
Set your goal too big and you’ll feel intimidated just thinking about it. It’s good to dream big. In fact, dreaming big should be in your long-term plan, but to remain effective, you need to break your most significant goal into smaller steps. For example, if your ultimate plan is to reach 100000 people monthly after a year, you can set more modest goals, such as 10000 visits within the first two months of launching, 10000 unique visitors for the three months, etc. Having a smaller target for a shorter timeframe will help you achieve it more easily. Your brain typically thinks that a smaller goal is more achievable than a big goal, so it will work harder to help you.